Andean Roots by Villama 100% Llama – A Design Contest that Connects Cultures
This autumn, Villama invites knitters and designers to join a creative journey that connects the soul of the Andes with the creativity of the North.
The Andean Roots x 100% Llama Design Contest celebrates the meeting of tradition and innovation: the heritage of Andean textiles and the imagination of modern Nordic makers.
We are looking for original outerwear design ideas such as ponchos, ruanas, wraps or light coats inspired by the colors, textures and stories of northern Argentina, where our llama yarn begins its journey.
It’s not just a contest. It’s an invitation to co-create, to celebrate culture, natural fibers and slow design together as a community.
The theme:
Participants are invited to design an outerwear piece inspired by the Andes, its colors, patterns and symbols such as the Cross of the South or the geometric woven motifs that have been part of the region’s identity for centuries.
The only requirement is that the design must be imagined in 100% llama yarn (Lola the llama, Villama), a natural, hypoallergenic and long-lasting fiber known for its warmth and strength.
How to participate:
You don’t need to send a full knitting pattern. Just share your idea and the story behind it.
Please include:
• A short description or story of your inspiration.
• Your country and town.
• Your social media handle and name.
• Why you felt inspired to participate.
Only the winning design will be shared by Villama. All other designs will remain the property of their creators.
The winner will receive
100% llama yarn by Villama to bring her design to life, the opportunity to lead Villama’s official KAL 2025, exclusive Villama Benefits and Rewards, and a featured story on our website and social media.
Who can participate
The contest is open to knitters and designers over 18 years old who reside in Finland, Sweden, Norway, Denmark, Estonia, The Netherlands, or Germany.
To participate, it is important that you are able to create a complete knitting pattern if your design is selected as the winner.
Timeline
Contest launch: October 22
Submissions open: October 22 to November 10
Jury selection: November 11 to 15
Winner announcement: November 16
Please send your idea by November 10, 2025 to villamaglobal@gmail.com .
About Villama
Villama is a Finnish brand built on a love for natural fibers and honest craftsmanship.
Our yarns are created in collaboration with small producers in Argentina and the Andes, where generations of artisans have worked with llamas, alpacas and sheep in harmony with nature.
We bring these unique fibers to the North, where they find a new life in the hands of makers who value warmth, authenticity and slow creation.
Every skein of Villama yarn carries a story of land, people and time.
By choosing Villama, you support a transparent supply chain, traditional knowledge and the shared language of handmade craft that unites continents.
Joining Andean Roots x 100% Llama, you become part of that story and help us build a space where creativity, sustainability and soul come together.
🦙💛 Join the movement and let the earth inspire your needles.
🦙 villama.fi | @villamaglobal
